Guida is ready
Built for Gen Z in the UK
Guida is the smart mate you wished you had for money stuff. No jargon. No judgement. Honest advice that actually makes sense for your life.
Free forever · No card needed · Takes 2 minutes
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Users levelling up
£0
Cost to start
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Plain English. Always.
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Zero judgement. Ever.
finally understand what my payslip actually means 😭
guida told me I was spending 40% of my money on food delivery. I was not ready
built my first budget in like 10 minutes
the roast mode is genuinely unhinged I love it
asked about my ISA and actually got a straight answer
felt judged by every other finance app. not this one
got out of my overdraft for the first time in 2 years
used the debt tracker and cried a little (good cry)
business mode helped me figure out if my idea was actually viable
my mate recommended it and now I recommend it to everyone
no jargon. finally.
legitimately the only finance app I've kept on my phone
What Guida does
Everything your bank won't tell you
Real tools. Real conversations. Not another app that shows you a pie chart and calls it financial guidance.
AI Chat
Ask straight money questions and get honest, practical answers in plain English.
Budget
Build a budget around your real life, not some fantasy spreadsheet.
Goals
Turn vague plans into specific targets you can actually track and hit.
Debt
See what to clear first and how to stop debt from quietly running your month.
Paycheck
Understand exactly where your salary goes and what you really keep after deductions.
ISA
Know your ISA allowance and use it properly instead of guessing each tax year.
Business Mode
Building something
on the side?
We've got you.
Guida is not just for your personal finances. Switch to Business Mode and get tools built for the hustle.
Hustle Tracker
Idea Validator
Pricing Calculator
Self-Employed Guide
First Steps Checklist
Business Chat
Live
Spend Audit
See where your money leaks
Get a straight breakdown of your spending patterns, then switch on Roast Mode if you want the unfiltered version.
FAQ
Got questions?
Yes. You can start for free with no card required. Paid plans unlock deeper tooling, but you can get value immediately on the free tier.
No. Guida is financial education only. It helps you understand options and build confidence, but it does not replace regulated advice from a qualified professional.
Guida uses secure infrastructure and authenticated sessions to protect account data. For details on handling and controls, check the Security page.
Yes. Business Mode includes a Hustle Tracker, Idea Validator, Pricing Calculator, and practical UK-focused self-employed guidance.
No. You can use Guida without connecting your bank. Some tools can be used manually so you stay in control of what you share.